Flowcrete Launches New Educational Blog
22 Oct 2013
Flowcrete Group has introduced a brand new blog to share its world-renowned insights, knowledge, news and expertise in floor manufacturing.
The site has been designed to become the constructionindustry's go-to educational hub for all things resin flooring, with regular posts to quickly provide the reader with the latest information, all of it coming directly from a global leader in the field of industrial and commercial flooring.
Rebekah Jones, Flowcrete Group Marketing Manager, said: "Our new flooring blog is a great addition to the company's existing web presence. This site not only gives us an interactive space to engage our online customers about our latest products and services but also provides a platform for Flowcrete to extend its brand leadership and expertise".
Readers will be able to find out what Flowcrete has been doing, with updates and articles about the company's work across the world, from projects inAustraliato events inSingapore.
Medical facilities can learn about how their flooring choices can affect hygiene with Dr Flowcrete, a character designed to inform the medical world about ways to keep floors clean. This part of the blog will supply hospitals with healthcare-specific facts and help them to recognise flooring problems at medical facilities.
The site is rich with videos which illustrate important aspects of the work at Flowcrete, such as its commitment to being environmentally friendly and how flooring choices can help to avoid slipping at work.
The flooring blog has already attracted praise from Smart Insights, who called it "one to watch" and nominated the site as a brilliant example of B2B marketing for its interesting use of infographics.
The blog has been created as part of an integrated, multi-platform campaign to engage with the industry's online community. An interactive web presence has been developed across the blog, Twitter, YouTube and Pinterest to develop conversations and engagement.
Visitors to the blog can also sign up to Flowcrete's email newsletter to make sure that they stay up to date with flooring for industrial and commercial projects.
ENDS
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Press Contact
For Flowcrete Asia’s contact details please visit www.flowcreteasia.com/contact-us or email [email protected].
Notes to Editors
Flowcrete is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Asia is now part of Tremco Construction Products Group.
Tremco Construction Products Group APAC has served as the benchmark for excellence and quality products since our first entry of our brands into the Asia Pacific market in 1984. Our commitment to serving our clients in a variety of areas with innovative and strategic technology products has allowed us to consistently grow for over 30 years. As of 2020, we have established a strong business presence in countries including Australia, Singapore, Malaysia, Indonesia, South Korea, Japan, Taiwan, China, Vietnam, Philippines, Myanmar and Thailand.
Tremco Construction Products Group APAC is a subsidiary of Tremco Inc. based in Cleveland, USA. Our product lines include high-performance silicone and urethane joint sealants, waterproofing membranes, drainage protection, air barrier systems, deck coatings, expansion joints, a full line of passive fire protection systems, and the industry’s only comprehensive line of glazing systems including silicone sealants, tapes, gaskets, and setting blocks. Tremco CPG APAC brands include Tremco, illbruck, Flowcrete, Vandex, Nullifire, Dryvit, Nudura and Euclid Chemical.
For further information please contact [email protected]
Or visit us on the web at www.tremcocpg-asiapacific.com