SnackCity, Pakistan

Close to 1,000 square metres of Flowcrete Asia’s HACCP International certified, food-grade, cementitious polyurethane flooring material has been installed within the production facilities of potato chip brand, Kurleez. 

SnackCity is a relatively new entrant to the potato chips and crisps market, established by Ismail Industries Limited - the largest confectionery company in Pakistan, manufacturing a wide range of confectionery, biscuits and snacks under the established brand names of CandyLand and Bisconni. It also owns the firm ‘Astro Films,’ which rolls out cast polypropylene packaging films.

Kurleez represents a new range of ridged potato chips available in five flavours: Special Salted, Spicy Mint, Mirch Masala, Barbeque Blast and Catchy Ketchup.

Flowfresh MF, installed in a vibrant yellow shade across the production hall, is a  self-levelling, antimicrobial treated cementitious urethane floor system with a smooth matt finish. 

Flowfresh MF provides an easily cleaned floor finish, which is suited to use in medium duty dry-service zones including processing and packaging areas. The system provides a durable, chemical resistant floor finish which withstands both thermal shock and cycling as well as moisture vapour transmission.