Flowcrete Launches Website in Chinese Language
08 Aug 2013
International flooring manufacturer Flowcrete Group Ltd has launched a Chinese language website in a bid to court China's growing flooring market.
The new website acts as a Chinese counterpart for the company's existing www.flowcreteasia.com domain, and has been designed to offer Chinese architects, contractors and specification professionals access to local product, technical and news-related information.
Flowcrete Group Ltd has long since enjoyed a growing sales presence in China, with two offices based out of Shanghai and Beijing.
The company, which manufactures a range of industrial and commercial resin flooring materials including antimicrobial polyurethane, decorative epoxy, seamless terrazzo and car park deck coating systems, has been involved in a number of floor installations for blue-chip clients across China including Alexander McQueen, IKEA & Jean Paul Gautier.
David McNeece, International Marketing Manager for Flowcrete Group said "the Chinese language website will serve as gateway to Flowcrete, informing Chinese language speakers of the products and services available to them locally."
"Although the bilingual re-development represented a major undertaking, it has been worthwhile and will be pivotal in our efforts to extend brand and product awareness across mainland China".
Available to view at www.flowcrete.cn - the new website brings together a wealth of information to give online prospects the complete picture when selecting a flooring system to meet their needs.
Features include a dedicated technical zone, where the latest information can be downloaded, including Technical Data Sheets, as well as an in-depth focus on the different flooring systems for individual areas, including food and beverage, car parks and retail spaces.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the four divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. is a subsidiary of RPM International Inc. and has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, fast curing systems, corrosion protection and self-levelling underlayments.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.