Flowcrete Heads East for Opening of McQueen’s Flagship Store
24 Jan 2013
Luxury flooring manufacturer, Flowcrete Asia, has put its best foot forward with the opening of Alexander McQueen's flagship Eastern store in the heart of Beijing's fashion district.
The new store, which opened to a media fanfare, occupies two storeys and represents more than 4,305 square feet of the luxurious Sanlitun North Village shopping complex with super brands including Versace and Malson Martin Margiela to call on as neighbours.
The entire interior space of the new store gives the impression to have been carved out of a solid marble block with soft white lighting cleverly concealed within floating display units to show McQueen's couture pieces at their best.
The landmark project, overseen by Johnathan Akeroyd, Chief Executive for Alexander McQueen, has seen Flowcrete's seamless terrazzo material installed across both levels of the fashion boutique with a dramatic curved staircase, in the same material, connecting the two floors.
Flowcrete's epoxy terrazzo system, Mondéco, was chosen in a special blend of aggregates to compliment the surrounding interior. Incorporating mother of pearl chippings within the resin mix, the Mondéco system is diamond ground in-situ to reveal a smooth, flat surface that both shimmers and sparkles.
The hard-wearing material offers superior scratch and abrasion resistance to withstand the high levels of foot traffic encountered at the store while the seamless finish makes for ease of cleaning. The design flexibility offered by the Mondéco system also enables bespoke patterns and corporate branding to be swirled across the floor in a wide range of colours.
The system, which is often used as an alternative to terrazzo or marble tiles, has been laid in a seamless application, delivering a smooth transition between the floor and walls.
Speaking following the store's official launch Francis Tan, General Manager for Flowcrete Asia, said "This kind of floor finish creates exactly the right ambience required by high-end fashion houses in today's market of discerning shoppers."
"The final floor finish delivers a decorative, eye-catching surface, which demonstrates both the quality of Flowcrete's terrazzo materials and skill of the application team."
The new store, representing McQueen's largest in the world, opened its doors with a bang. The fashion elite joined VIP and celebrity guests, including McQueen Creative Director Sarah Burton, to toast the brand's success at a private cocktail party hosted on the shop floor.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc.
A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.