Flowcrete Asia Introduces Increte Systems in Ipoh
13 Feb 2018
- Flowcrete Asia introduces Increte decorative concrete range in Malaysia
- Flowcrete Asia is partnering with Asia Living Stone Sdn Bhd
- Stone-Crete, Texture-Crete, Stone Essence, EZ Expose, Renovate & Stamped Concrete all demonstrated
Flowcrete Asia has recently hosted a product demonstration day to introduce Increte’s range of decorative concrete solutions to the region’s architects, developers and contractors in the northwestern city of Ipoh in Malaysia, about 2 hours’ drive from the capital, KL.
The event was held at the premises of Flowcrete’s local distributor, Asia Living Stone Sdn Bhd, whose showroom will act as a gallery for the various concrete beautifying products available under the Increte brand.
The day began with a presentation from Flowcrete’s Malaysia Country Manager, Ng Siew Leng, who educated the delegates about the Euclid Group formation, which allows Flowcrete to supply Increte products to the Asian market. She then continued to give an in depth analysis of each product available from the range.
After lunch, the delegates were given product demonstrations hosted by Technical Manager, Chen Wai Soon, to allow them to fully understand the installation processes. First up was Stone-Crete, the cast-in-situ architectural wall system for foundations and retaining walls.
Following this, Texture-Crete, Stone Essence, EZ Expose, Renovate and Stamped Concrete systems were all demonstrated. The Renovate system was a popular discussion point with many of the attendees who were interested in the prospect of bringing old stamped concrete systems back to life.
Flowcrete have already made a stamp (pun intended) on the Asian market by supplying materials to ongoing projects at the new 20th Century Fox indoor theme park at Genting Highlands, Malaysia, where overall approximately 17,500m2 of Increte Stamped Concrete systems have been installed.
The event was attended by approximately 50 industry professionals - some visiting from as far as Indonesia and Taiwan - and with the event held in early February, it was also a great opportunity to meet up with old and new clients before the Chinese New Year holidays.
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Notes to Editors
Flowcrete Asia Pacific has its headquarters in Kuala Lumpur and is one of the five divisions that make up Flowcrete Group Ltd. Flowcrete Asia Pacific includes Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore and Flowcrete Thailand.
Flowcrete Group Ltd is part of Euclid Group, the international construction chemicals group of RPM International Inc.
A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.
For further information please contact +60 3 6277 9575.
Or visit us on the web at www.flowcreteasia.com.